Below are some of the industry events, media and press releases I have been involved in recently
2009
Edge of the Web – Perth – Nov 2009
www.edgeoftheweb.org.au
Keynote panel discussion on the Flash Platform and emerging standards with Lachlan Hardy, Miles Eftos, Andrew Spalding and Mark Sculz
Web Directions South – Oct 2009
Web Directions South
Keynote panel discussion with W3C, Microsoft, Palm and Opera.
AIMIA Monetarising Video Seminar – Sept 2009
3 key strategies for monetarising video online and interesting uses of flash streaming from around the globe
podcast
Adobe @ Work Roadshow – Sept 2009
Adobe at Work Roadshow How Fireworks and Dreamweaver make it easy to create and manage web pages
Tech Talk with Andy Wells - July 1st 2009 Radio Interview on the Tour De France streaming with SBS
.070709_tech_41sec.mp3
4GR radio interview – Tour de France radio interview with Graeme
4GR Radio Interview TDF 2nd July 2009
We Can Solve Your Marketing Problems! – Ad Tech 2009
An interactive Panel discussion which received the highest average speaker rating for Ad Tech 2009
| Download | Presentation
2008
The mobile principle:Keep it simple, stupid – Digital Media Magazine 2007
http://www.digital-media.net.au/Article/The-mobile-principle-Keep-it-simple-stupid/171597.aspx
Online Techniques to Increase Customer Loyalty – Ad Tech 2008
Ad Tech April 2008 podcast Andrew Larkin, Dicken Doe, Ruthir Ficsher, Jeremy Glass
http://www.ad-tech.com/sydney/presentations/media/mp3/Online_Techniques_to_Increase_Customer_Loyalty.mp3
Judge ADMA Mobile Marketing Awards-overall and best in show categories
ADMA Mobile Marketing Awards 2008
2007
The Mobile Consumer – Ad Tech 2007
Ad Tech April 2007 podcast Andrew Larkin S&S, Jennifer Wilson HWW, Sabastian Baldwin Sensis
http://www.ad-tech.com/sydneyfiles/MP3%20Files/Next%20Generation/The_Mobile_Consumer.mp3
Integrated Marketing – Best Practises Ad Tech April 2007 podcast Andrew Larkin S&S and Jennifer Smith Tribal DDB
http://www.ad-tech.com/sydneyfiles/MP3%20Files/Media_Straregy/Integrated_Marketing_Best_Practices.mp3
2006
Author- New Technology for Marketers – Digital Assets. MarketingMag April 2007
http://www.marketingmag.co.nz/editorial.asp?eID=24966
2005
Author – Digital Seduction – Marketing Mag 2005
http://www.archivesearch.co.nz/default.aspx?webid=MKT&articleid=7479
New and emerging technologies can have a profound effect on marketers’ effectiveness in reaching customers and on their productivity levels. How can you resist the temptation?
2004
Author -Email Marketing – Requiem for a Medium? 2004
http://www.archivesearch.co.nz/default.aspx?webid=MKT&articleid=13277
What does the future hold for email marketers? One thing’s for sure, email is not dead despite the rumours you may have heard.
Hansells Vitafresh website a winner
Friday, 7 May 2004, 11:03 am
Press Release: Hansells
http://www.scoop.co.nz/stories/BU0405/S00083.htm
2003
Author- Special Report / EMAIL MARKETING: At The Coalface 2003
http://www.archivesearch.co.nz/default.aspx?webid=MKT&articleid=9346
Email marketing and privacy: smart answers to deceptively simple questions
2001
Everything you want to see – and more – 2001
Tuesday November 13, 2001
www.surf.co.nz – New Zealand’s most popular webcam site, say the men behind this, Aucklanders Keith Redman and Andrew Larkin. Has live pics of surf beaches around New Zealand, along with weather reports and surfing news.
http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=227892
2000
Internet Expert Appointed To Brave New World
Thursday, 7 December 2000, 11:21 am
Press Release: Brave New World
http://www.scoop.co.nz/stories/SC0012/S00032.htm
1998
Delegate - WWW7 Internet Symposium - 1998
topics_1997.pdf
As a delegate and software developer I was forntunate enough to have the opportunity attended the 1997 World Wide Web Conference in Brisbane. This was the leading meeting place for discussing and defining internet standards and for introducing new products and services. I attended the event as a NZ Trade and Enterprise Delegate and reviewed it for Industry media. Industry interest has evolved this event into Ad-Tech over the years.
Author -1998 Bits and Bytes – Product Review
bits_and_bytes98.pdf
I provided industry and user reviews of new products and technolgies for a number of Trade magazinwa
Author – 1997 Bits and Bytes – Article and review
bits_and_bytes981.pdf
As a specialist I provded a number of reviews and article on CRM and online products such as Microsoft Access Database application and tools.