Here’s more information on the Tour De France streaming we implemented for SBS in July. This was a major achievement and received coverage worldwide. For 21 days, the Adobe Tour Tracker™ provided viewers all of its major features without a single technical flaw. Video, rider biometrics, commentary, race situation, maps, profiles, chat, Twitter… All worked in perfect unison, updating in real-time, to create an unprecedented presentation of the world’s most famous bike race.
Here is what Matt Costain, technical director at SBS broadcasting had to say after the race completed:
“Adobe’s responsive team was able to deliver the highly integrated and innovative application that was the SBS Tour Tracker™. Bringing cycling fans live video, rider GPS tracking, community chat, course profiles, Twitter streams and rider performance data was a first in Australia, if not the world. The tracker perfectly complemented SBS’ television broadcast and was pivotal to the success of SBS’ coverage of the 2009 Tour de France.”
Click on the image below or here to see a time-lapse replay of one of the stages.
