Consumer uproar over iSnack2.0 has forced Kraft to concede that its new Vegemite-cream cheese blend might have to be renamed.
US-based Kraft is now considering how it could change the name of the product before half a million of the jars bearing the new name go on sale over the next few days.
“There’s a distinct possibility that we’ll be critically evaluating the name,” Kraft’s head of corporate affairs Simon Talbot said today. “The name isn’t resonating with success or favour.”
At the moment, the product is on the shelves with a label saying “Name Me”, part of a competition that has been running for months.
Hi all here is my presentation and below – some of the flash streaming sites we looked at during the AIMIA Commercialising Video session – hopefully a few of these can inspire you!
Here was our 20 minute Whats Happening in the World of Video Tour….
Obama speech converted to searchable video
http://www.nytimes.com/interactive/2009/02/25/us/politics/20090225-OBAMA-CONGRESS.html
Using the Transcribe function in Adobe Premiere meant the entire Obama speech was searchable – both in the movie (ie going directly to the places Obama mentions “economy” – and searchable in Google.
This is a major breakthrough in commercialising video content online. Keywords can be connected with banner ads. Browsers can be connected directly to sections within a movie. We could do a whole session on this!
Hot spots used in video
Hotspot allow you to add hotspot links into a video making it more interactive – a good idea for how to monetarise video content
http://hotclickvideo.com/examples/lvhd/
http://hotclickvideo.com/examples/
Create and broadcast your own channel
A traditional model for video online but one which is very popular – free service, ad repertiore model
http://www.ustream.com
Meet by video stream
An innovative way of using video to meet and greet in the singles market. Free service – ad repertiore model
http://www.woome.com
Facebook shopping Widget – click the Share Item at the bottom of the page
Adobe Platform services make it possible to distribute, track and charge widgets and apps distributed across social sites. Here’s an example of shared shopping – imagine this as a video app
http://www.charlotterusse.com/home/index.jsp
How multibitrate streaming works – roll over the icon and watch the bitrate change. This enables a consistent, full screen picture even when the bandwidth changes – a major benefit streaming has over progressive download
http://www.streamflashhd.com/
NRL Recutter using Premiere Express
This is a great service and simple to set up using PRemiere Express (which is a hosted service). An easy was to let people create mash ups.
http://redzonetv.nfl.com/recutter/
Sony’s Bandit.fm – awesome site well done the digital team at Sony.
http://www.bandit.fm
SBS Streaming the Tour De France – full noise streaming ++
The SBS Tour Tracker took live streaming to a whole new level by integrating video stream with GPS data, rider heart rate and power data, Twitter, live commentary and chat. Australia leading the world. Awesome.
http://www.tipsforcreatives.com/?p=186
AFI viewing room - an AIR app for watching local shorts built with rights management. This is a example of how restricted content can be distributed using AIR and rights mangement. Members only model.
http://www.afi.org.au
Broadcast VOD – most with free content, some served with ad repertiore
ABC
http://www.abc.net.au/iview/
BBC – everywhere
http://www.bbc.co.uk/iplayer/where_to_get_iplayer/
Information on the Flash Platform Services
http://www.adobe.com/flashplatform/services/
http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20090920005059&newsLang=en
Information on Flash Access 2 – DRM
http://www.adobe.com/aboutadobe/pressroom/pressreleases/200909/AdobeUnveilsAdobeFlashAccess2.0.html
While games consoles have traditionally been used for playing games, Microsoft and Sony have both been touting the home entertainment value of their consoles. Microsoft has offered Netflix movie downloads and Twitter support, while Sony has its Blu-ray drive and media streaming functionality. Another ace up the sleeve for Sony is the BBC iPlayer, which it can access through the integrated Web browser.
However, iPlayer has really become a core feature with the recent 3.0 firmware update, which adds an icon to the XMB and updates the software used to run the player. According to the BBC, this has now pushed iPlayer usage on the console to the point where it now accounts for around 10 percent of all iPlayer viewing, overtaking the Mac at 8.5 percent to become the second-most-popular platform.
Thanks to additional H.264 Flash support, coupled with hardware acceleration and decoding, the new iPlayer videos are streamed to the PS3 at 1500Kbps, which Anthony Rose, Controller Online Media Group and Vision at the BBC, is calling “almost as good as broadcast television!”
BBC’s iPlayer service launched in 2007, with the service rolling out to the PS3 and Wii towards the tail end of 2008. GameSpot UK sister site CNET UK recently interviewed Rose, who revealed that the platform uses an astonishing amount of bandwidth, equating to about 60Gbps, or around 7.5GB downloaded every second during peak hours.
Despite the success of the PS3 iPlayer, some users have reported issues with the player icon not appearing in the XMB. According to the BBC, iPlayer will appear only on the dashboard of consoles with serial numbers in the format of CECH-XXX3, which is the code for units sold in the UK.
Red Bull Soapbox Racer http://www.redbullsoapboxracer.com/
Held throughout the year across the globe, the Red Bull Soapbox Race features cars made by kids of all ages that are powered only by gravity. Now you can create your own Soapbox racer and challenge your friends online with this 3D game that offers real-time physics simulation. Choose your own materials, colors, and suspension options for your car. Pick a track or build your own. And line up an opponent to race against. Built with Creative Suite Master Collection. Why it was selected: This site offers a creative way to support the Red Bull brand while building an active online community. (Sep. 04, 2009)Developed byLess RainIndustriesConsumer ProductsProject TypesWeb Sites
