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While Myspace is the site most associated with social networking, actual traffic indicates people prefer bebo.com as a social networking destination.
Bebo�was recently�the sixth-most-popular website visited by New Zealand Internet users and the top website in the Hitwise Computers & Internet – Net Communities & Chat industry with more than 23% of market share.MySpace ranks around #2 in this industry with just under 9% share of traffic.�So what is the difference for marketers and what criteria will you use to determine which�places best match your target audience?��� �
Source: google trends Many assume social networking sites compete with each for consumer attention. However niche�s exist and it�s important to understand the composition of each. More than half of myspace visitors are 35 or older As social networking sites have become mainstream, the demographic composition of MySpace.com has changed considerably.Bebo has grown attracting the 16-25 year old segment. Bebo is organized like Facebook. Bebo provides a more integrated address book and group email services. It becomes relevant to belong to Bebo if your friends use it. Bebo is more likely to reach a youth audience where as myspace has a wider appeal.
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Top sites visited by Kiwis
Source – www.hitwise.co.nz – September, 2006 – based on market share of visits.
Myspace has launched an NZ specific segment. Kiwis are defaulted to this if they have set a region value |
