New and emerging technologies can have a profound effect on marketers’ effectiveness in reaching customers and on their productivity levels. How can you resist the temptation? Tool time for marketers means taking advantage of every appropriate technology to work smarter. Of particular use are technologies that facilitate communication and overcome the tyranny of distance – such as videoconferencing – and technologies that make it easier to access information – for example PDAs. You may already be utilising the following key technologies – if not, give them some serious consideration.

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