Surf.co.nz
Press Release March 2001
Surfing is a sport which relies on intuition, talent and sheer balls, but it is also a lifestyle choice for many of its followers who remain loyal to surfing throughout their entire lives.

Surf.co.nz recognises this fact, serving as New Zealand’s foremost point of contact for the local surfing community.

By having instant access to surf cams around the country as well as receiving regular updates on surf events and conditions around New Zealand and the world, surf.co.nz users have an edge over their peers when it comes to on the spot information about the recreational activity they do most – one of the hottest sports globally in the new millennium.

This edge is also created for advertisers with an interest in the site – “our email and newsletter services provide free product offers and industry information users cannot get in traditional media forms” say Andrew Larkin and Keith Redman, head honchos at surf.co.nz. They are able to collate a detailed understanding of who uses the site, and what those individuals desire in a world of unparalleled consumer choice.

Surf.co.nz is New Zealand’s leading sports site according to real time traffic service hitwise.co.nz, recording a regular 14,500 unique visitors a day. The site has a high profile in the surfing community, with 75% of users visiting the site at least three times a week.

Now moving into it’s fourth year, the site has created an online community all of its own, a group of loyal consumers who keep coming back for more.